Opportunity: A veteran of the automotive industry, our client came up with an revolutionary new concept for valuing, reconditioning, and selling pre-owned vehicles. The genesis of the project was also the genesis of the company, so it was an opportunity to create the brand experience from the ground up.
Results: From name and logo development to interior and exterior design, Darwin Branded Environments helped TruWorth Auto develop an experience that was a reflection of the brand promise— friendly, straightforward, and honest. Since we were at the table from the very start, we were able to align everything, from the big picture down to the smallest of details.
Quote: “I had been thinking about this business concept for literally years, and Darwin Branded Environments did an incredible job of bringing my idea to life. They really immersed themselves in my company to create a branded environment that was uniquely my own.”
Ed Hourigan, President, TruWorth Auto